Since the beginning of lockdown, Naomi House & Jacksplace has been running a series of virtual charity gigs on Facebook Live every weekday evening to raise much needed funds. Musicians from across the south have given their time and talent to perform live to their social media audiences, raising awareness of the charity and encouraging donations via the Facebook Donate button.
With normal fundraising initiatives coming to a halt due to Covid-19, including the closure of charity shops, the cancellation of charity events, and the reduction of corporate/community fundraising, Naomi House & Jacksplace came up with this creative idea to continue raising vital funds and awareness. The music project ran for 11 weeks and has raised more than £11,000 for the hospice charity.
Emma Huskins, Digital Marketing Executive for Naomi House & Jacksplace, said:
I am absolutely over the moon that we have been able to raise a staggering £11,000 from this series of virtual charity gigs. Not only have we been able to raise these incredibly important funds, which will allow our hospices to continue to be there for local families that need it most, we’ve also raised significant awareness of our charity to audiences which we might not have otherwise been able to reach.
Music is such a major part of daily life at Naomi House & Jacksplace, and I truly believe it has the power to uplift and join people together. So not only has this project been successful for our charity, we hope it’s also uplifted our supporters in these unprecedented times.
I’d like to thank all of the brilliant musicians who gave their time, talent and energy for Naomi House & Jacksplace, and to the music agents who helped organise the gigs, including Sound Level Events, Big Hug Management and Zeus Bookings. And thank you also to everyone that tuned in to the gigs, liked, commented, shared and donated. We need the support of the general public and music community now more than ever during this pandemic, so thank you so much to everyone involved for your dedication and generosity.
Naomi House & Jacksplace are hospices for life limited and life threatened children and young adults across central southern England. Due to current circumstances, planned respite is currently suspended at the hospices, however Naomi House is providing funded emergency respite to children and families from across the south. This is an important step towards returning to a full and comprehensive service for local families that need it most.
To find out more about the hospices, visit: www.naomihouse.org.uk