This Valentine’s Day, a brand new DAB local radio station is launching especially for Berkshire and Hampshire: Radio 210.
Radio 210 is dedicated to playing just songs from the 80s and 90s. With a bigger playlist than other stations, local listeners can enjoy fewer repeats on the new, fully-local-based commercial radio station. The station boasts shorter ad breaks too, bringing local listeners back to the music even faster.
The new station is run by local radio experts, for local people. Legendary Late Night Love star Graham Torrington is returning to the airwaves, and the new breakfast show will be hosted by local radio aficionados Matt and Perri who have previously appeared on ITV primetime together. The new station will also host a unique show dedicated to local charities, to help them tell their own stories and raise awareness.
Listeners can tune in on DAB, on their mobile using the dedicated Radio 210 app, and on a smart speaker by asking it to play Radio 210.
Radio 210 is the idea of previous BBC and ITV presenter and broadcaster, Matt Vaughan. Matt said:
Sometimes you have to take a leap of faith and do something you totally believe in. I’m biased, but I truly believe that Radio 210 has found something special. We care about Berkshire and Hampshire because we live here too! It’s US that people will choose for local news, weather, events, travel and personalities.
We’re celebrating the school days of a 35-60 year old by having a big playlist with low repetition. We play 80s Pop, 90s Pop, 80s Dance, 90s Dance, 80s Urban, 90s Urban, 80s Rock and 90s rock. It’s great to have household names joining the team, too. Radio 210 will feature all sorts of dedicated local news, events and chat. We’re offering local businesses unrivalled value to advertise with us too. If you love local, tune into Radio 210.
I think our wonderful local area deserves a dedicated local radio station which actually broadcasts from local premises. The idea for the new station came after Heart took away their regional breakfast show, to replace with a national show, which received a public outcry. The idea for starting a brand new station was also mentioned to me during a tarot card reading in Yateley. Let’s hope she turned over the right card!
Radio 210 launches at 6am on Friday 14th February. Find out more, book advertising for your business, or to listen live visit www.radio210.com, or search social media @210dab.
Photo: Radio 210 Presenters.