New Pet Adoption Platform launches to end animal homelessness in the UK

Animates’ aims to provide a cat and dog with a new home every five minutes in 2021

Animates, the first digital platform to connect pet-parents with the nation’s shelters, has launched to provide an easy way for people to adopt cats and dogs in need of a new ‘fur-ever home’. The platform, which launched in December 2020, aims to solve the problem of thousands of pets going homeless in the UK every year.


The platform is free to sign-up to and works by hosting each shelter’s furry residents on the intuitive website. People searching for a new family member can browse by species, breed, and location, before viewing each animal’s personal profile. Here they can learn useful information, from age and level of training, to how active they are and whether they get on with cats (and vice versa!). The site already hosts over 1,000 cats and dogs from 323 shelters across the country, with more being added each week.


As passionate animal lovers, it’s heartbreaking to see so many cats and dogs go homeless every year. And this year, with demand for pets higher than ever, we knew was the right time to help make a permanent change in how we approach pet ownership, Luke Fribbens, founder and CEO.


Britain is a nation of pet lovers. Every year, thousands of people make the decision to welcome a cat or dog into their family – with lockdown leading to a greater demand than ever over the last year. However, the large majority of pet owners choose to purchase via breeders, dealers, and online sellers, meaning that many of the 250,000 animals that are handed in to shelters each year remain homeless. Animates wants to change this damaging buying pattern by making it easier for people to put rescue first.


The platform also supports shelters by allowing users to make a direct donation – of which 100% goes straight to the shelter. The money raised through donations is crucial to help keep their important operations alive. When making a donation, visitors to the site can choose to donate money towards a specific animal’s care or to the shelter as a whole. Animates works with and supports rescue centres of all sizes, from the RSPCA to small local shelters.

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