Hat Fair 2019 CREDIT Adrienne Photography

Local businesses treated to Hat Fair Preview

Play to the Crowd – the arts and education charity that runs Hat Fair, the UK’s longest running festival of Outdoor Arts – held a special launch event (Weds 04 March) for local businesses interested in supporting this year’s vibrant festival.

The Hat Fair 2020 Festival Preview, which was held at The Chesil Rectory, showcased the wide range of performances expected at this summer’s festival – from dance and circus to theatre and song; the return of Carnival, which sees hundreds of local school children taking to the streets; the Hatters (or buskers, from whom the free, annual festival gets its name), and lots of local talent.

After celebrating record-breaking attendances of 90,000 last July, the Hat Fair team talked to local businesses about how they can support the festival, now in its 46th year – from acting as brochure pick-up points, and encouraging staff to volunteer; to becoming corporate supporters or In Crowd card scheme venues, which give Play to the Crowd Members access to offers.

Hat Fair relies on public funding support from Arts Council England and Winchester City Council, which helps make it happen. However, it needs to secure further donations from both individuals and companies each year so that it can continue to entertain the thousands who attend.

The preview – which gave Hat Fair Director, Andrew Loretto, the chance to speak about some of the must-see performances lined up for this year’s festival – also highlighted Hat Fair as vital to the city’s economy and a prime opportunity for local businesses to get involved and stand out.

There are plenty of ways businesses can support the festival and more information is available from Fundraising Manager, Becca Moore, at becca@playtothecrowd.co.uk or 01962 673746.

This year Hat Fair runs from Friday 03 – Sunday 05 July and takes place across the city centre on the Friday and Saturday, and at North Walls Recreation Ground on Sunday.

Photo Credit Adrienne Photography.


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